Q&A with Sari Hurme-Mehtälä
CEO, Co-founder @ Kide Science
Why did you become an entrepreneur?
Kide Science’s academies are based on a doctoral dissertation by Jenni Vartiainen, one of the company’s founders. In order to conduct her research, she needed to organise science clubs for small children. Once the study was completed, both parents and kids had grown so fond of the academy that they wanted to continue with it. That’s when me and Aino Kuronen stepped in, and the company was founded 2017. Personally after working many years in big media and ICT companies, I also felt I want to do something more meaningful in my life. I had two small children and felt that this is truly something I want to do!
Aside from achieving commercial success, what do you see as your startup’s mission?
Kide Science ignites the spark children have for learning and learning an inquiry-based approach helps to raise the problem-solvers of the future.
The world around us is changing rapidly, and kids need to be prepared for whatever the coming years might bring. If they learn to respect nature and understand its causes and effects, they’re likely to be interested in knowing how to protect the Earth and act accordingly.”
Describe your perfect day at work.
My perfect day would start with a breakfast meeting with business partner or advisor to get many brilliant new ideas for growth. Then analysing feedback from children´s parents and giving the excellent results to our Kide Science teachers. Lunch with our content team so I dive into our imagination world Supraland to hear all new stories they have made to children. Afternoon would be all about marketing which I love. But the final call for the day I would love to have from our Malesian client to hear how it has been going on the other side of the world. After getting my kids from Kindergarten, I would love to join Kide Science club with my 3 years old daughter.
What is your best advice for entrepreneurs who are just starting out?
“Get sh*t done”! Remember to do the right things, your time is your biggest asset. Know also that you need an investor that brings the capital but who can also serve as a mentor or connector? Our VC threw us couple better ideas already during our first pitch. So be honest – you don’t have to know all the answers.