ChiQR produces a service that helps companies in various industries to reach and serve Chinese customers more effectively. ChiQR is developing its service around the WeChat program, which is China’s most popular mobile service with around 1 billion users.
ChiQR started a pilot project in fall 2019, to ensure that its services run properly. The ChiQR pilot will have three main focuses, through which we intend to improve the ability to find Chinese customers and to enhance their customer experience and payments. Findability ChiQR WeChat mini-programs are location-based. Over 60% of Chinese tourists check nearby WeChat mini-programs upon arrival in a new city or location. The programs are run directly on WeChat, China’s most popular mobile application.
Customer experience With ChiQR WeChat mini-programs, you can create an individualised, Chinese-language customer experience. The program allows you to offer coupons and special offers, more information on products, offer reservations digitally, or even create an online shop Payment WeChat Pay is China’s most popular payment system. ChiQR offers WeChat Pay services for your direct use, so you can accept payment from Chinese customers by their preferred method. The payment service technology is provided by the Finnish company, ePassi Offering WeChat services influences the purchasing decisions for over 90% of Chinese customers. Over 70% of Chinese customers will buy more if they can use WeChat services. Use cases With ChiQR WeChat mini-programs, you can serve Chinese customers on a broad basis in various customer service situations and for a number of specific uses. 1. IN STORE - ChiQR WeChat mini-programs allow you to serve and activate customers in store using various types of content, campaigns and coupons. 2. COUPONS & SPECIAL OFFERS - With ChiQR WeChat mini-programs, you can reach customers with e.g. location-based offers and gift coupons. 3. ONLINE SHOP- Upcoming features include the ability to create a direct online shop within the ChiQR WeChat mini-program. This enables the customer to purchase products in advance and pick them up in-store. 4. LIFESTYLE SERVICES - The location-based tools of ChiQR WeChat mini-programs will enable a number of lifestyle services, ranging from food orders to car hire, or just buying cinema tickets.